Olympic legacy survey to boost business | Ampersand



2012.09.21 09:50:40

Olympic legacy survey to boost business

Hampshire Chamber of Commerce and Navigate Design have joined forces to discover how businesses can embrace positively the legacy of the Olympic and Paralympic Games.

The concept for the survey was proposed by Tracey Richardson, director of Ampersand UK Ltd who was inspired after volunteering as a Games Maker in the Media and PR Team at both the Olympic and Paralympic Games. An expert in charity/corporate partnerships, she says: “Having witnessed the power of the Games first hand I’m convinced businesses of all sizes in any sector can take up the baton. We want to make the legacy come alive for the benefit of business growth.”

A key aspect of the London bid for the 2012 Olympics was: “To provide a lasting legacy of sporting, social and economic change. The Games will leave lasting benefits in culture, sport, volunteering business and tourism.”

Take the survey at http://www.navigate-design.com/php/index.php

Maureen Frost, Deputy Chief Executive of Hampshire Chamber of Commerce, adds:  “We want to bring businesses together to generate a good commercial outcome so that they can benefit from the post-Games feelgood factor. This must be possible and only needs people to join forces to build better business out of the Games.

“The aim is to capture the business response to legacy while the Olympics and Paralympics are still high on the agenda. We would greatly appreciate the input of businesses in this special online survey.”

The survey contains six simple questions and runs online on the Hampshire Chamber and the Navigate websites. It finishes on 5 October, the results will be published and circulated to participants on 12 October.

”We were all thrilled at the huge sense of community and positivity generated at the London Olympics and the Paralympics,” adds joint organizer Gareth Gammon, Managing Director of Navigate, a full service marketing communications agency. “We want to know what business requires as a legacy.”




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